First impressions have a huge impact on how potential clients will perceive your business; what’s your exterior signage saying about yours?
Businesses put a lot of effort into building up their visibility and creating a welcoming environment for customers. Exteriors are meticulously maintained, interiors are thoughtfully designed, and marketing campaigns are executed flawlessly. However, in this complex equation, the simple power of great signage is often underestimated.
If potential clients are driving by your business instead of coming in, commercial landscaping services could be the solution.
Why Sign Visibility Matters
Your signage is the first glimpse potential customers have of your business,
especially for those passing by, and it needs to send the right impression. Whether you’re on a busy street or tucked into a commercial plaza, your sign needs to stand out and communicate your brand’s identity quickly and clearly. It’s not just about having a beautiful sign; it’s also ensuring it’s highlighted in a way that draws attention and invites customers inside.
This is where commercial landscaping services can be an invaluable asset. Overgrown plants, poor lighting, or a cluttered area around the sign detracts from its visibility and makes your business look neglected, which could be costing you customers.
Making Your Signage Stand Out
The good news is enhancing the area around your sign doesn’t require a total overhaul. With the right combination of plants, lighting, and design, commercial landscapers can help transform your signage and get your business noticed.
Eye-Catching Colours
One way to make your sign pop is by planting flowers or shrubs that complement or contrast the colours of your signage. Bright, bold flowers can catch the eye, while softer hues can provide a calming backdrop that enhances readability. Seasonal plants can keep the area fresh and vibrant all year long.
Four Seasons Landscaping
Great landscaping isn’t only important in the spring and summer, keep your signage front and centre by framing it with attractive greenery that thrives year-round. Incorporate a mix of evergreen shrubs, seasonal blooms, and perennials to keep the area around your sign visually interesting no matter the season.
Add Interest with Shrubs
Low-maintenance shrubs are a great way to draw attention to your signage. They provide structure and height to the landscape without overpowering the sign. Using different shapes, sizes, and textures can create visual interest, making sure the sign is the focal point but still part of an attractive overall landscape design.
Use Clever Landscaping to Give Dated Signage a Modern Refresh
Even if your sign is a bit older, the right landscaping can make it feel fresh and relevant again. Professional commercial landscapers can design the area around the sign to breathe new life into it, using plants, stones, or even minimalist hardscaping to provide a sleek and modern look. This can be a budget-friendly way to update your business’s exterior without replacing the signage itself.
Leverage Creative Lighting
A sign that’s hard to see at night can cost you business. Using properly positioned lighting will make sure drivers can see your sign, even after dark. Commercial landscaping services can help with lighting design and placement, ensuring your sign is illuminated in a way that highlights its best features without overpowering it.
Keep Landscaping Tidy
And finally, maintaining the landscaping around your signage is key. Clean landscape around your signage sends a message of professionalism whereas overgrown plants, weeds, or dead flowers can detract from your sign’s visibility and give a poor impression of your business. Regular maintenance from a commercial landscaping service ensures your sign looks its best year-round, enhancing curb appeal and inviting more customers inside.
Your signage is a simple yet powerful tool in attracting new customers, make the most of it by using these commercial landscaping tips!